Browse the field guide 48 workflows
Customer Retention

Request and Follow Up on a Customer Review

Ask satisfied customers at the right time, monitor delivery, and route unhappy feedback into service recovery.

Usually handled by
Marketing coordinator, service manager, or owner
Working time
About 8 minutes
Related workspace
View marketing features
Start here Main menu → Marketing → Reviews

What good looks like

Eligible completed jobs receive a review request while negative or unresolved experiences are handled privately first.

Have these details ready

  • A completed job and verified customer contact
  • The customer outcome and open complaint status
  • Approved review destinations and message wording

Run the workflow

  1. Review eligible customers

    Open Reviews and check pending review requests. Exclude open callbacks, unresolved disputes, failed closeout, or customers who should not be messaged.

  2. Confirm timing and recipient

    Use the contact who experienced or approved the work and send soon after a successful completion, not during a billing dispute.

  3. Run the request

    Use Run Review Request or the supported candidate action. Keep the message brief, recognizable, and free of incentives that conflict with platform rules.

  4. Monitor outcomes

    Track pending, sent, completed, or failed requests and the resulting review. Avoid repeatedly contacting customers who did not respond.

  5. Route service recovery

    When feedback reveals a problem, create a customer service request or task, assign an owner, and respond according to company policy.

  6. Reuse approved proof

    With permission and policy compliance, review strong feedback for testimonial use and preserve its source and publication status.

Check your work

Do not call the workflow complete until these statements are true.

  • Only eligible customers were contacted
  • Request status and resulting feedback are visible
  • Negative feedback has a service-recovery owner

If something does not look right

No candidates appear

Confirm jobs meet completion and timing criteria and that customer contact/preferences are usable.

A request failed

Correct the customer channel or preference, then retry once through the supported action.

Keep the workflow moving

Put the process to work

Run the workflow with your own customers, crews, and pricebook.

Start a trial or review the connected feature workspace before setting up your team's process.